:root {
  --color-carbon-black: #000000;
  --color-paper-white: #ffffff;
  --color-warm-canvas: #e5e5e5;
  --color-mist-gray: #f3f3f3;
  --color-ash: #c6c6c6;
  --color-smoke: #979797;
  --color-slate: #444444;
  --color-mint-chip: #d1ffca;

  --font-display: 'Anton', ui-sans-serif, sans-serif;
  --font-sans: 'Archivo', -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --font-mono: Arial, Helvetica, sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

html, body {
  margin: 0;
  background: var(--color-warm-canvas);
  color: var(--color-carbon-black);
  font-family: var(--font-sans);
}

body {
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

a {
  color: inherit;
  text-decoration: none;
}

.wrap {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 32px;
}

@media (prefers-reduced-motion: reduce) {
  * , *::before, *::after {
    animation-duration: 0.001ms !important;
    transition-duration: 0.001ms !important;
  }
}

/* ---- nav ---- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: var(--color-warm-canvas);
}

.nav-bar {
  height: 104px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}

.nav-logo {
  font-family: var(--font-display);
  font-size: 20px;
  letter-spacing: -0.02em;
  color: var(--color-carbon-black);
}

.nav-right {
  display: flex;
  align-items: center;
  gap: 14px;
}

.nav-pill {
  background: var(--color-paper-white);
  border-radius: 48px;
  padding: 6px;
  display: flex;
  gap: 2px;
}

.nav-pill a {
  padding: 10px 18px;
  border-radius: 48px;
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 15px;
  color: var(--color-slate);
  transition: background-color 0.2s ease, color 0.2s ease;
}

.nav-pill a:hover,
.nav-pill a.is-active {
  background: var(--color-mist-gray);
  color: var(--color-carbon-black);
}

.nav-toggle {
  display: none;
  background: none;
  border: 1.5px solid var(--color-carbon-black);
  border-radius: 8px;
  padding: 10px;
  cursor: pointer;
}

.nav-toggle span,
.nav-toggle span::before,
.nav-toggle span::after {
  display: block;
  width: 18px;
  height: 2px;
  background: var(--color-carbon-black);
  position: relative;
}

.nav-toggle span::before,
.nav-toggle span::after {
  content: "";
  position: absolute;
}

.nav-toggle span::before { top: -6px; }
.nav-toggle span::after { top: 6px; }

/* ---- buttons ---- */

.btn-filled {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--color-carbon-black);
  color: var(--color-paper-white);
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 16px;
  padding: 16px 24px;
  border-radius: 8px;
  transition: background-color 0.2s ease, transform 0.2s ease;
}

.btn-filled:hover {
  background: #262626;
  transform: translateY(-2px);
}

.btn-ghost {
  display: inline-flex;
  align-items: center;
  background: transparent;
  border: 1.5px solid var(--color-slate);
  color: var(--color-slate);
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 16px;
  padding: 14.5px 24px;
  border-radius: 8px;
  transition: border-color 0.2s ease, color 0.2s ease, transform 0.2s ease;
}

.btn-ghost:hover {
  border-color: var(--color-carbon-black);
  color: var(--color-carbon-black);
  transform: translateY(-2px);
}

.btn-small {
  padding: 10px 18px;
  font-size: 14px;
}

/* ---- hero ---- */

.hero {
  padding: 48px 0 0;
}

.hero .wrap {
  display: flex;
  align-items: flex-end;
  gap: 24px;
}

.hero-copy {
  flex: 1 1 auto;
  max-width: 580px;
  padding-bottom: 48px;
}

.hero h1 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(48px, 7vw, 108px);
  line-height: 0.9;
  letter-spacing: -0.03em;
  margin: 0 0 32px;
  color: var(--color-carbon-black);
}

.hero .lead {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 20px;
  line-height: 1.3;
  color: var(--color-slate);
  max-width: 460px;
  margin: 0 0 40px;
}

.hero-actions {
  display: flex;
  gap: 14px;
  flex-wrap: wrap;
}

.hero-photo {
  flex: 0 0 auto;
  align-self: flex-end;
}

.hero-photo img {
  display: block;
  width: 320px;
  height: auto;
}

@media (max-width: 900px) {
  .hero .wrap {
    flex-direction: column;
    align-items: center;
    text-align: center;
  }

  .hero-copy {
    max-width: none;
    padding-bottom: 0;
  }

  .hero .lead {
    margin-left: auto;
    margin-right: auto;
  }

  .hero-actions {
    justify-content: center;
  }

  .hero-photo img {
    width: 220px;
    margin-top: 24px;
  }
}

/* ---- page hero (services / about) ---- */

.page-hero {
  padding: 56px 0 32px;
}

.page-hero h1 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(40px, 7vw, 84px);
  line-height: 0.92;
  letter-spacing: -0.03em;
  max-width: 14ch;
  margin: 0 0 24px;
}

.page-hero .lead {
  font-family: var(--font-sans);
  font-size: 19px;
  line-height: 1.4;
  color: var(--color-slate);
  max-width: 560px;
  margin: 0;
}

/* ---- sections ---- */

.section {
  padding: 56px 0;
}

.section-head h2 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: clamp(28px, 4vw, 40px);
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--color-carbon-black);
  margin: 0 0 40px;
}

.section-head .lead {
  font-family: var(--font-sans);
  font-size: 18px;
  line-height: 1.4;
  color: var(--color-slate);
  max-width: 560px;
  margin: -24px 0 40px;
}

/* ---- cards ---- */

.card-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.card-grid.two-col {
  grid-template-columns: repeat(2, 1fr);
}

.card {
  background: var(--color-paper-white);
  border-radius: 28px;
  padding: 32px 28px;
}

.icon-badge {
  width: 48px;
  height: 48px;
  border: 1.5px solid var(--color-carbon-black);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  transition: transform 0.35s cubic-bezier(0.34, 1.56, 0.64, 1), border-color 0.25s ease;
}

.icon-badge svg {
  width: 26px;
  height: 26px;
}

.icon-badge svg * {
  stroke: var(--color-carbon-black);
}

.card:hover .icon-badge,
.addon-card:hover .icon-badge {
  transform: translateY(-4px);
}

/* email outreach icon */
.icon-envelope svg {
  transition: transform 0.35s cubic-bezier(0.34, 1.56, 0.64, 1);
}

.card:hover .icon-envelope svg {
  transform: translate(3px, -3px) rotate(-10deg);
}

.envelope-flap {
  transition: transform 0.3s ease;
  transform-origin: 16px 15px;
}

.card:hover .envelope-flap {
  transform: translateY(-1.5px);
}

/* branding & design icon */
.brush {
  transition: transform 0.3s ease;
  transform-origin: 22.5px 9.5px;
}

.card:hover .brush {
  transform: rotate(-16deg) translate(1px, -1px);
}

.paint-dot {
  transition: transform 0.3s ease;
  transform-box: fill-box;
  transform-origin: center;
}

.card:hover .paint-dot {
  transform: scale(1.35);
}

.card:hover .paint-dot:nth-of-type(2) { transition-delay: 0.04s; }
.card:hover .paint-dot:nth-of-type(3) { transition-delay: 0.08s; }
.card:hover .paint-dot:nth-of-type(4) { transition-delay: 0.12s; }

/* web design icon */
.cursor {
  opacity: 0;
}

.card:hover .cursor {
  animation: cursor-blink 0.9s steps(1) infinite;
}

@keyframes cursor-blink {
  0%, 49% { opacity: 1; }
  50%, 100% { opacity: 0; }
}

/* review & reputation icon */
.star-shape {
  transition: fill 0.3s ease, transform 0.3s cubic-bezier(0.34, 1.56, 0.64, 1);
  transform-box: fill-box;
  transform-origin: center;
}

.addon-card:hover .star-shape,
.card:hover .star-shape {
  fill: currentColor;
  transform: scale(1.1);
}

/* lead nurture icon */
.funnel-drop {
  opacity: 0;
}

.addon-card:hover .funnel-drop,
.card:hover .funnel-drop {
  animation: drop-through 0.9s ease-in forwards;
}

@keyframes drop-through {
  0% { opacity: 0; transform: translateY(0); }
  15% { opacity: 1; }
  85% { opacity: 1; }
  100% { opacity: 0; transform: translateY(15px); }
}

@media (prefers-reduced-motion: reduce) {
  .icon-badge, .icon-envelope svg, .envelope-flap, .brush, .paint-dot, .star-shape {
    transition: none !important;
  }

  .cursor, .funnel-drop {
    animation: none !important;
  }
}

.tag {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: -0.02em;
  padding: 6px 16px;
  border-radius: 64px;
  margin-bottom: 20px;
}

.tag-core {
  background: var(--color-mint-chip);
  color: var(--color-carbon-black);
}

.tag-addon {
  background: var(--color-mint-chip);
  color: var(--color-carbon-black);
}

.card h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 26px;
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin: 0 0 12px;
  color: var(--color-carbon-black);
}

.card p {
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 16px;
  line-height: 1.4;
  color: var(--color-slate);
  margin: 0;
}

.card .card-detail {
  margin-top: 16px;
  padding-top: 16px;
  border-top: 1px solid var(--color-ash);
  font-size: 15px;
  color: var(--color-slate);
}

/* ---- inverted dome section ---- */

.inverted {
  background: var(--color-carbon-black);
  border-radius: 64px 64px 0 0;
  padding: 88px 0;
}

.inverted .wrap {
  display: flex;
  align-items: center;
  gap: 48px;
}

.inverted-copy {
  flex: 1 1 auto;
}

.inverted h2 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(32px, 5.5vw, 64px);
  line-height: 0.95;
  letter-spacing: -0.02em;
  color: var(--color-paper-white);
  max-width: 14ch;
  margin: 0 0 28px;
}

.inverted p {
  font-family: var(--font-sans);
  font-size: 18px;
  line-height: 1.4;
  color: var(--color-smoke);
  max-width: 520px;
  margin: 0;
}

.team-illustration {
  flex: 1 1 340px;
  max-width: 380px;
  min-width: 260px;
  height: auto;
  display: block;
}

.team-illustration * {
  stroke: var(--color-paper-white);
  fill: none;
}

@media (max-width: 860px) {
  .inverted {
    padding: 56px 0;
  }

  .inverted .wrap {
    flex-direction: column;
    align-items: flex-start;
    gap: 32px;
  }

  .inverted h2 {
    margin: 0 0 16px;
  }

  .team-illustration {
    flex: none;
    width: 100%;
    max-width: 440px;
    min-width: 0;
  }
}

/* ---- add-on row ---- */

.addon-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}

.addon-card {
  background: var(--color-mist-gray);
  border-radius: 28px;
  padding: 28px;
}

/* ---- how it works ---- */

.steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 28px;
  max-width: 640px;
}

.steps li {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}

.step-number {
  font-family: var(--font-mono);
  font-size: 14px;
  border: 1.5px solid var(--color-carbon-black);
  border-radius: 50%;
  width: 32px;
  height: 32px;
  flex: none;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-top: 2px;
}

.steps h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 20px;
  letter-spacing: -0.01em;
  margin: 0 0 6px;
}

.steps p {
  font-family: var(--font-sans);
  font-size: 16px;
  line-height: 1.4;
  color: var(--color-slate);
  margin: 0;
}

/* ---- philosophy reveal (about page) ---- */

.philosophy {
  background: var(--color-paper-white);
  border-radius: 28px;
  padding: 48px;
}

.philosophy-line {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(26px, 4vw, 40px);
  line-height: 1.05;
  letter-spacing: -0.02em;
  margin: 0 0 8px;
}

.philosophy-line .mark {
  color: var(--color-carbon-black);
  text-decoration: underline;
  text-decoration-thickness: 3px;
  text-underline-offset: 3px;
}

.philosophy-copy {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
  margin-top: 32px;
}

.philosophy-copy p {
  font-family: var(--font-sans);
  font-size: 16px;
  line-height: 1.5;
  color: var(--color-slate);
  margin: 0;
}

.philosophy-copy h4 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 15px;
  letter-spacing: 0.02em;
  margin: 0 0 10px;
}

@media (max-width: 700px) {
  .philosophy { padding: 32px 24px; }
  .philosophy-copy { grid-template-columns: 1fr; }
}

/* ---- founder ---- */

.founder {
  display: flex;
  align-items: center;
  gap: 40px;
}

.founder img {
  width: 220px;
  height: auto;
  flex: none;
}

.founder-name {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 28px;
  letter-spacing: -0.02em;
  margin: 0 0 12px;
}

.founder-copy .founder-role {
  font-family: var(--font-sans);
  font-size: 15px;
  font-weight: 600;
  color: var(--color-carbon-black);
  margin: -6px 0 16px;
}

.founder-copy p {
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.5;
  color: var(--color-slate);
  max-width: 520px;
}

@media (max-width: 700px) {
  .founder {
    flex-direction: column;
    text-align: center;
  }
}

/* ---- contact / cta band ---- */

.cta-band {
  text-align: center;
  padding: 88px 0 104px;
  border-top: 1px solid rgba(0, 0, 0, 0.08);
}

.cta-band h2 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(32px, 5vw, 56px);
  line-height: 0.95;
  margin: 0 0 20px;
  color: var(--color-carbon-black);
}

.cta-band .lead {
  font-family: var(--font-sans);
  font-size: 18px;
  color: var(--color-slate);
  max-width: 480px;
  margin: 0 auto 32px;
}

.fine-print {
  margin-top: 20px;
  font-size: 14px;
  color: var(--color-smoke);
  max-width: 440px;
  margin-left: auto;
  margin-right: auto;
}

/* ---- footer ---- */

.site-footer {
  background: var(--color-carbon-black);
  padding: 40px 0;
}

.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px;
}

.footer-logo {
  font-family: var(--font-display);
  font-size: 18px;
  color: var(--color-paper-white);
}


.footer-meta {
  font-family: var(--font-sans);
  font-size: 13px;
  color: var(--color-smoke);
}

/* ---- responsive ---- */

@media (max-width: 860px) {
  .card-grid, .card-grid.two-col {
    grid-template-columns: 1fr;
  }

  .addon-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 760px) {
  .nav-pill {
    position: absolute;
    top: 100%;
    left: 32px;
    right: 32px;
    flex-direction: column;
    gap: 4px;
    padding: 8px;
    display: none;
  }

  .nav-pill.open {
    display: flex;
  }

  .nav-pill a {
    text-align: center;
  }

  .nav-toggle {
    display: flex;
    align-items: center;
    justify-content: center;
  }

  .site-header {
    position: relative;
  }

  .nav-right .btn-small {
    display: none;
  }
}

/* ---- outcome strip (under hero) ---- */

.outcome-strip {
  padding: 0 0 24px;
}

.outcome-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  background: var(--color-paper-white);
  border-radius: 28px;
  overflow: hidden;
}

.outcome {
  padding: 28px;
  border-right: 1px solid var(--color-ash);
}

.outcome:last-child {
  border-right: none;
}

.outcome-num {
  display: block;
  font-family: var(--font-mono);
  font-size: 13px;
  color: var(--color-smoke);
  margin-bottom: 14px;
}

.outcome h3 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 30px;
  line-height: 1;
  letter-spacing: -0.01em;
  margin: 0 0 10px;
}

.outcome p {
  font-size: 15px;
  line-height: 1.4;
  color: var(--color-slate);
  margin: 0;
}

/* ---- statement ---- */

.statement {
  padding: 72px 0 24px;
}

.statement p {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: clamp(24px, 3.2vw, 38px);
  line-height: 1.2;
  letter-spacing: -0.02em;
  max-width: 920px;
  margin: 0;
}

.statement p span {
  color: var(--color-smoke);
}

/* ---- outreach system cards with mini mockups ---- */

.system-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}

.system-card {
  background: var(--color-paper-white);
  border-radius: 28px;
  padding: 28px;
  display: flex;
  flex-direction: column;
}

.system-card h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 24px;
  line-height: 1.15;
  letter-spacing: -0.02em;
  margin: 24px 0 10px;
}

.system-card p {
  font-size: 16px;
  line-height: 1.45;
  color: var(--color-slate);
  margin: 0;
}

.mock {
  background: var(--color-mist-gray);
  border: 1.5px solid var(--color-carbon-black);
  border-radius: 16px;
  padding: 16px;
  min-height: 168px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 12.5px;
  transition: transform 0.35s cubic-bezier(0.34, 1.56, 0.64, 1);
}

.system-card:hover .mock {
  transform: translateY(-4px);
}

.mock-row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 12px;
  background: var(--color-paper-white);
  border-radius: 8px;
  padding: 10px 12px;
}

.mock-who {
  color: var(--color-carbon-black);
}

.mock-why {
  color: var(--color-slate);
  text-align: right;
}

.mock-status {
  padding: 3px 10px;
  border-radius: 64px;
  border: 1px solid var(--color-smoke);
  color: var(--color-slate);
  white-space: nowrap;
}

.mock-status.is-ready {
  background: var(--color-carbon-black);
  border-color: var(--color-carbon-black);
  color: var(--color-paper-white);
}

.mock-bar {
  height: 6px;
  background: var(--color-ash);
  border-radius: 6px;
  overflow: hidden;
  margin-top: 4px;
}

.mock-bar span {
  display: block;
  height: 100%;
  background: var(--color-carbon-black);
}

.mock-email {
  background: var(--color-paper-white);
  justify-content: flex-start;
}

.mock-email-head {
  display: flex;
  justify-content: space-between;
  color: var(--color-smoke);
  padding-bottom: 10px;
  border-bottom: 1px solid var(--color-ash);
}

.mock-subject {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 15px;
  margin: 6px 0 4px;
}

.mock-line {
  display: block;
  height: 8px;
  border-radius: 4px;
  background: var(--color-ash);
}

.mock-reply {
  align-items: flex-start;
}

.mock-bubble {
  font-family: var(--font-sans);
  font-size: 14px;
  background: var(--color-paper-white);
  border-radius: 12px 12px 12px 4px;
  padding: 10px 14px;
}

.mock-arrow {
  font-family: var(--font-sans);
  font-size: 18px;
  padding-left: 18px;
}

.mock-slot {
  display: flex;
  gap: 12px;
  align-items: center;
  background: var(--color-carbon-black);
  color: var(--color-paper-white);
  border-radius: 10px;
  padding: 10px 14px;
  align-self: stretch;
}

.mock-slot span:first-child {
  font-weight: 500;
}

.mock-slot span:last-child {
  color: var(--color-ash);
}

/* ---- customer journey tabs ---- */

.journey {
  background: var(--color-paper-white);
  border-radius: 28px;
  padding: 12px;
}

.journey-tabs {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 6px;
  background: var(--color-mist-gray);
  border-radius: 18px;
  padding: 6px;
}

.journey-tab {
  font-family: var(--font-sans);
  font-weight: 500;
  font-size: 15px;
  color: var(--color-slate);
  background: transparent;
  border: none;
  border-radius: 12px;
  padding: 12px 10px;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  transition: background-color 0.2s ease, color 0.2s ease;
}

.journey-tab span {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--color-smoke);
}

.journey-tab:hover {
  color: var(--color-carbon-black);
}

.journey-tab.is-active {
  background: var(--color-carbon-black);
  color: var(--color-paper-white);
}

.journey-tab.is-active span {
  color: var(--color-ash);
}

.journey-body {
  display: grid;
  grid-template-columns: 300px 1fr;
  gap: 40px;
  padding: 36px 28px 28px;
  align-items: start;
}

.journey-funnel {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
}

.journey-funnel span {
  display: flex;
  align-items: center;
  justify-content: center;
  height: 46px;
  border-radius: 10px;
  border: 1.5px solid var(--color-carbon-black);
  font-family: var(--font-mono);
  font-size: 13px;
  transition: background-color 0.25s ease, color 0.25s ease;
}

.journey-funnel span:nth-child(1) { width: 100%; }
.journey-funnel span:nth-child(2) { width: 86%; }
.journey-funnel span:nth-child(3) { width: 70%; }
.journey-funnel span:nth-child(4) { width: 56%; }
.journey-funnel span:nth-child(5) { width: 42%; }

.journey-funnel span.is-active {
  background: var(--color-carbon-black);
  color: var(--color-paper-white);
}

.journey-panel h3 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(28px, 3.4vw, 40px);
  line-height: 1;
  letter-spacing: -0.01em;
  margin: 0 0 16px;
}

.journey-panel > p {
  font-size: 17px;
  line-height: 1.5;
  color: var(--color-slate);
  max-width: 560px;
  margin: 0 0 20px;
}

.journey-list {
  list-style: none;
  padding: 0;
  margin: 0 0 24px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.journey-list li {
  font-size: 16px;
  padding: 12px 16px;
  background: var(--color-mist-gray);
  border-radius: 10px;
}

.journey-panel .journey-handled {
  font-size: 15px;
  color: var(--color-smoke);
  margin: 0;
}

.journey-handled a {
  color: var(--color-carbon-black);
  text-decoration: underline;
  text-underline-offset: 3px;
}

/* ---- outcomes you can count ---- */

.count-panel {
  background: var(--color-paper-white);
  border-radius: 28px;
  padding: 48px;
  display: grid;
  grid-template-columns: 1fr 1.3fr;
  gap: 48px;
}

.count-intro h2 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(36px, 5vw, 60px);
  line-height: 0.95;
  letter-spacing: -0.02em;
  margin: 0 0 20px;
}

.count-intro p {
  font-size: 17px;
  line-height: 1.5;
  color: var(--color-slate);
  margin: 0;
}

.count-cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}

.count-col h3,
.fit-card h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 20px;
  letter-spacing: -0.01em;
  margin: 0 0 16px;
}

.tick-list,
.cross-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.tick-list li,
.cross-list li {
  position: relative;
  padding-left: 32px;
  font-size: 16px;
  line-height: 1.4;
}

.cross-list li {
  color: var(--color-slate);
}

.tick-list li::before,
.cross-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1px;
  width: 20px;
  height: 20px;
  border-radius: 6px;
  background-repeat: no-repeat;
  background-position: center;
  background-size: 14px;
}

.tick-list li::before {
  background-color: var(--color-carbon-black);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='white' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='3.5,8.5 6.5,11.5 12.5,4.5'/%3E%3C/svg%3E");
}

.cross-list li::before {
  border: 1.5px solid var(--color-smoke);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23979797' stroke-width='2' stroke-linecap='round'%3E%3Cline x1='4.5' y1='4.5' x2='11.5' y2='11.5'/%3E%3Cline x1='11.5' y1='4.5' x2='4.5' y2='11.5'/%3E%3C/svg%3E");
}

/* ---- launch timeline ---- */

.timeline {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 1.5px solid var(--color-carbon-black);
}

.timeline li {
  position: relative;
  padding: 28px 24px 0 0;
}

.timeline li::before {
  content: "";
  position: absolute;
  top: -7px;
  left: 0;
  width: 12px;
  height: 12px;
  border-radius: 50%;
  background: var(--color-carbon-black);
}

.timeline-when {
  display: block;
  font-family: var(--font-mono);
  font-size: 13px;
  color: var(--color-slate);
  margin-bottom: 12px;
}

.timeline h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 20px;
  letter-spacing: -0.01em;
  margin: 0 0 8px;
}

.timeline p {
  font-size: 15px;
  line-height: 1.45;
  color: var(--color-slate);
  margin: 0;
}

/* ---- fit / not a fit ---- */

.fit-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}

.fit-card {
  background: var(--color-paper-white);
  border-radius: 28px;
  padding: 32px;
}

.fit-card.is-muted {
  background: var(--color-mist-gray);
}

/* ---- faq ---- */

.faq-wrap {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 48px;
}

.faq-intro h2 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(36px, 5vw, 60px);
  line-height: 0.95;
  margin: 0 0 16px;
}

.faq-intro p {
  font-size: 16px;
  line-height: 1.5;
  color: var(--color-slate);
  margin: 0;
}

.faq-intro a {
  color: var(--color-carbon-black);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.faq-list {
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.faq-list details {
  background: var(--color-paper-white);
  border-radius: 16px;
  padding: 0 24px;
}

.faq-list summary {
  list-style: none;
  cursor: pointer;
  font-weight: 700;
  font-size: 17px;
  padding: 20px 32px 20px 0;
  position: relative;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary::after {
  content: "+";
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-family: var(--font-mono);
  font-weight: 400;
  font-size: 20px;
  transition: transform 0.25s ease;
}

.faq-list details[open] summary::after {
  transform: translateY(-50%) rotate(45deg);
}

.faq-list details p {
  font-size: 16px;
  line-height: 1.5;
  color: var(--color-slate);
  margin: 0;
  padding: 0 0 22px;
  max-width: 620px;
}

/* ---- responsive for new sections ---- */

@media (max-width: 960px) {
  .journey-body {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .journey-funnel {
    display: none;
  }

  .count-panel {
    grid-template-columns: 1fr;
    padding: 36px 28px;
    gap: 32px;
  }

  .timeline {
    grid-template-columns: 1fr 1fr;
    row-gap: 36px;
  }

  .faq-wrap {
    grid-template-columns: 1fr;
    gap: 24px;
  }
}

@media (max-width: 760px) {
  .wrap {
    padding: 0 16px;
  }

  .outcome-row,
  .system-grid,
  .fit-grid,
  .count-cols {
    grid-template-columns: 1fr;
  }

  .outcome {
    border-right: none;
    border-bottom: 1px solid var(--color-ash);
  }

  .outcome:last-child {
    border-bottom: none;
  }

  .journey-tabs {
    grid-template-columns: repeat(5, auto);
    overflow-x: auto;
  }

  .journey-tab {
    padding: 10px 12px;
    font-size: 14px;
  }

  .journey-tab span {
    display: none;
  }

  .journey-body {
    padding: 28px 12px 16px;
  }

  .timeline {
    grid-template-columns: 1fr;
    border-top: none;
    border-left: 1.5px solid var(--color-carbon-black);
    row-gap: 28px;
  }

  .timeline li {
    padding: 0 0 0 24px;
  }

  .timeline li::before {
    top: 2px;
    left: -7px;
  }

  .nav-pill {
    left: 16px;
    right: 16px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .mock, .journey-tab, .journey-funnel span, .faq-list summary::after {
    transition: none !important;
  }
}

/* ---- services: lead outreach offer ---- */

.offer-panel {
  background: var(--color-paper-white);
  border-radius: 28px;
  padding: 48px;
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 48px;
}

.offer-main h2 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(36px, 5vw, 60px);
  line-height: 0.95;
  letter-spacing: -0.02em;
  margin: 0 0 20px;
}

.offer-lead {
  font-size: 17px;
  line-height: 1.5;
  color: var(--color-slate);
  margin: 0 0 16px;
}

.offer-main .btn-filled {
  margin-top: 12px;
}

.offer-included {
  background: var(--color-mist-gray);
  border-radius: 20px;
  padding: 28px;
}

.offer-included h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 20px;
  margin: 0 0 18px;
}

@media (max-width: 960px) {
  .offer-panel {
    grid-template-columns: 1fr;
    padding: 32px 24px;
    gap: 32px;
  }
}

/* ---- hero outcome visual (booked calendar) ---- */

.hero .wrap {
  align-items: center;
}

.hero-copy {
  padding-bottom: 40px;
}

.hero-visual {
  flex: 0 1 500px;
  min-width: 0;
  padding-bottom: 40px;
}

.cal {
  background: var(--color-paper-white);
  border: 1.5px solid var(--color-carbon-black);
  border-radius: 24px;
  padding: 20px;
  transform: rotate(1.5deg);
}

.cal-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding: 0 4px 16px;
}

.cal-title {
  font-family: var(--font-display);
  font-size: 26px;
  line-height: 1;
}

.cal-week {
  font-family: var(--font-mono);
  font-size: 12.5px;
  color: var(--color-smoke);
}

.cal-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 6px;
}

.cal-day {
  background: var(--color-mist-gray);
  border-radius: 12px;
  padding: 8px 6px;
  min-height: 210px;
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.cal-dow {
  font-family: var(--font-mono);
  font-size: 11.5px;
  color: var(--color-slate);
  padding: 0 2px 4px;
}

.cal-event {
  display: flex;
  flex-direction: column;
  background: var(--color-carbon-black);
  color: var(--color-paper-white);
  border-radius: 8px;
  padding: 8px 7px;
  font-size: 12px;
  font-weight: 700;
  line-height: 1.2;
}

.cal-event em {
  font-style: normal;
  font-weight: 400;
  font-size: 11px;
  color: var(--color-ash);
  margin-top: 3px;
}

.cal-event.is-mid { margin-top: 34px; }
.cal-event.is-late { margin-top: 18px; }

.cal-event.is-won {
  background: var(--color-paper-white);
  color: var(--color-carbon-black);
  border: 1.5px solid var(--color-carbon-black);
  margin-top: 54px;
}

.cal-event.is-won em {
  color: var(--color-slate);
}

.cal-flow {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 6px;
  margin-top: 16px;
  padding: 12px 4px 0;
  border-top: 1px solid var(--color-ash);
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--color-slate);
}

.cal-flow .cal-arrow {
  color: var(--color-smoke);
}

.cal-flow .is-end {
  color: var(--color-carbon-black);
  font-weight: 500;
}

@media (max-width: 900px) {
  .hero-visual {
    flex: none;
    width: 100%;
    max-width: 500px;
    padding-bottom: 32px;
    text-align: left;
  }

  .cal {
    transform: none;
  }
}

@media (max-width: 480px) {
  .cal { padding: 14px 10px; }
  .cal-grid { gap: 4px; }
  .cal-day { min-height: 190px; padding: 6px 4px; }
  .cal-event { padding: 6px 5px; font-size: 11px; }
  .cal-event em { font-size: 10px; }
}

@media (min-width: 901px) {
  .hero-copy {
    flex: 1 1 0;
    min-width: 0;
  }
}

/* calendar flow line: bold italic, more striking */
.cal-flow {
  font-family: Arial, Helvetica, sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: 18px;
  letter-spacing: -0.01em;
  color: var(--color-carbon-black);
  gap: 8px;
}

.cal-flow .cal-arrow {
  color: var(--color-carbon-black);
}

.cal-flow .is-end {
  font-weight: 900;
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 3px;
}

@media (max-width: 480px) {
  .cal-flow { font-size: 15px; gap: 6px; }
}

/* =========================================================
   LIQUID GLASS LAYER (test, 2026-10-04)
   Metallic canvas + frosted glass surfaces. Remove this whole
   block to return to the flat warm-grey version.
   ========================================================= */

:root {
  --glass-fill: linear-gradient(145deg, rgba(255, 255, 255, 0.62) 0%, rgba(255, 255, 255, 0.28) 55%, rgba(255, 255, 255, 0.42) 100%);
  --glass-fill-soft: rgba(255, 255, 255, 0.38);
  --glass-edge: rgba(255, 255, 255, 0.75);
  --glass-blur: blur(22px) saturate(170%);
  --glass-shadow:
    inset 0 1px 0 rgba(255, 255, 255, 0.95),
    inset 0 -1px 0 rgba(255, 255, 255, 0.25),
    inset 1px 0 0 rgba(255, 255, 255, 0.35),
    0 1px 2px rgba(18, 24, 38, 0.05),
    0 14px 40px -12px rgba(18, 24, 38, 0.18);
}

html {
  background: #d9dbe0;
}

body {
  background: transparent;
}

/* brushed-metal canvas with soft tinted light pools, fixed behind everything */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: -1;
  pointer-events: none;
  background:
    radial-gradient(60vw 50vh at 8% 6%, rgba(255, 255, 255, 0.95), transparent 60%),
    radial-gradient(48vw 50vh at 92% 18%, rgba(168, 192, 238, 0.9), transparent 62%),
    radial-gradient(52vw 55vh at 78% 92%, rgba(206, 186, 240, 0.8), transparent 60%),
    radial-gradient(44vw 46vh at 14% 80%, rgba(182, 230, 214, 0.7), transparent 60%),
    repeating-linear-gradient(0deg, rgba(255, 255, 255, 0.035) 0 1px, rgba(0, 0, 0, 0.012) 1px 2px),
    linear-gradient(160deg, #eef0f3 0%, #d4d7dd 38%, #e6e8ec 62%, #c9ccd3 100%);
}

/* ---- glass surfaces ---- */

.nav-pill,
.outcome-row,
.system-card,
.journey,
.count-panel,
.fit-card,
.fit-card.is-muted,
.card,
.addon-card,
.faq-list details,
.offer-panel,
.philosophy,
.founder,
.cal {
  background: var(--glass-fill);
  -webkit-backdrop-filter: var(--glass-blur);
  backdrop-filter: var(--glass-blur);
  border: 1px solid var(--glass-edge);
  box-shadow: var(--glass-shadow);
}

.fit-card.is-muted,
.addon-card {
  background: linear-gradient(145deg, rgba(255, 255, 255, 0.42), rgba(255, 255, 255, 0.16));
}

.cal {
  border-radius: 28px;
}

/* nested surfaces inside glass: lighter frosted wells */
.mock,
.journey-tabs,
.journey-list li,
.cal-day,
.offer-included,
.mock-row,
.mock-bubble {
  background: var(--glass-fill-soft);
  border: 1px solid rgba(255, 255, 255, 0.6);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.8);
}

.mock {
  border-radius: 18px;
}

.mock-email {
  background: rgba(255, 255, 255, 0.6);
}

.outcome {
  border-right-color: rgba(255, 255, 255, 0.7);
}

/* sticky header becomes a frosted bar */
.site-header {
  background: rgba(236, 238, 242, 0.55);
  -webkit-backdrop-filter: blur(18px) saturate(180%);
  backdrop-filter: blur(18px) saturate(180%);
  border-bottom: 1px solid rgba(255, 255, 255, 0.6);
}

.nav-pill a:hover,
.nav-pill a.is-active {
  background: rgba(255, 255, 255, 0.85);
  box-shadow: inset 0 1px 0 #fff, 0 2px 8px -2px rgba(18, 24, 38, 0.15);
}

/* ---- buttons: polished black and clear glass ---- */

.btn-filled {
  background: linear-gradient(180deg, #3a3b40 0%, #141417 48%, #000 100%);
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, 0.28),
    inset 0 -1px 0 rgba(0, 0, 0, 0.6),
    0 8px 20px -8px rgba(0, 0, 0, 0.45);
}

.btn-filled:hover {
  background: linear-gradient(180deg, #4a4b51 0%, #1c1c20 48%, #050505 100%);
}

.btn-ghost {
  background: rgba(255, 255, 255, 0.35);
  -webkit-backdrop-filter: blur(12px) saturate(160%);
  backdrop-filter: blur(12px) saturate(160%);
  border: 1px solid rgba(255, 255, 255, 0.8);
  color: var(--color-carbon-black);
  box-shadow: inset 0 1px 0 #fff, 0 6px 16px -8px rgba(18, 24, 38, 0.25);
}

.btn-ghost:hover {
  background: rgba(255, 255, 255, 0.6);
  border-color: #fff;
}

.journey-tab.is-active,
.mock-status.is-ready,
.cal-event,
.mock-slot {
  background: linear-gradient(180deg, #34353a 0%, #0c0c0e 55%, #000 100%);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.22);
}

.cal-event.is-won {
  background: rgba(255, 255, 255, 0.75);
  box-shadow: inset 0 1px 0 #fff;
}

.journey-funnel span {
  background: rgba(255, 255, 255, 0.35);
  border: 1px solid rgba(255, 255, 255, 0.8);
  box-shadow: inset 0 1px 0 #fff;
}

.journey-funnel span.is-active {
  background: linear-gradient(180deg, #34353a 0%, #0c0c0e 55%, #000 100%);
  border-color: #000;
}

.icon-badge {
  background: rgba(255, 255, 255, 0.5);
  border: 1px solid rgba(255, 255, 255, 0.9);
  box-shadow: inset 0 1px 0 #fff, 0 6px 14px -8px rgba(18, 24, 38, 0.3);
}

.tick-list li::before {
  background-color: #111;
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.25);
}

/* ---- dark section: graphite / anodised metal ---- */

.inverted {
  background:
    radial-gradient(70% 90% at 85% 0%, rgba(140, 160, 200, 0.22), transparent 60%),
    radial-gradient(60% 80% at 0% 100%, rgba(170, 150, 210, 0.14), transparent 60%),
    linear-gradient(165deg, #2a2c31 0%, #0d0e10 45%, #1b1d21 100%);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.18);
}

.cta-band {
  border-top: 1px solid rgba(255, 255, 255, 0.6);
}

.site-footer {
  background: linear-gradient(180deg, #1b1d21 0%, #050506 100%);
}

.founder {
  border-radius: 28px;
  padding: 40px 48px 0;
  align-items: flex-end;
  overflow: hidden;
}

.founder-copy {
  padding-bottom: 40px;
}

@media (max-width: 700px) {
  .founder {
    padding: 32px 24px 0;
    align-items: center;
  }
}

/* browsers without backdrop-filter get a solid frosted look instead */
@supports not ((backdrop-filter: blur(1px)) or (-webkit-backdrop-filter: blur(1px))) {
  .nav-pill, .outcome-row, .system-card, .journey, .count-panel, .fit-card,
  .card, .addon-card, .faq-list details, .offer-panel, .philosophy, .cal {
    background: rgba(255, 255, 255, 0.86);
  }
  .site-header {
    background: rgba(236, 238, 242, 0.95);
  }
}

/* ---- why work with us (dark section) ---- */

.inverted .why-wrap {
  display: grid;
  grid-template-columns: 1fr 1.6fr;
  gap: 56px;
  align-items: start;
}

.why-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
}

.why-item {
  background: linear-gradient(145deg, rgba(255, 255, 255, 0.09), rgba(255, 255, 255, 0.02));
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 20px;
  padding: 24px;
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.16);
}

.inverted .why-item h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 19px;
  letter-spacing: -0.01em;
  color: var(--color-paper-white);
  margin: 0 0 8px;
}

.inverted .why-item p {
  font-size: 15px;
  line-height: 1.45;
  color: var(--color-ash);
  margin: 0;
}

@media (max-width: 960px) {
  .inverted .why-wrap {
    grid-template-columns: 1fr;
    gap: 32px;
  }
}

@media (max-width: 600px) {
  .why-grid {
    grid-template-columns: 1fr;
  }
}

/* keep "Why Work With Us" on one line */
.inverted .why-wrap h2 {
  max-width: none;
  white-space: nowrap;
  font-size: clamp(34px, 4.4vw, 56px);
}

@media (min-width: 961px) {
  .inverted .why-wrap {
    grid-template-columns: 1.15fr 1.6fr;
  }
}

/* vertically centre the "Why Work With Us" copy against the four tiles */
.inverted .why-wrap {
  align-items: center;
}

/* ---- about: stats ---- */

.founder-copy p + p {
  margin-top: 0;
}

.stat-group-title {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 20px;
  letter-spacing: -0.01em;
  margin: 0 0 16px;
}

.stat-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-bottom: 40px;
}

.stat-grid.stat-grid-3 {
  grid-template-columns: repeat(3, 1fr);
  margin-bottom: 0;
}

.stat {
  background: var(--glass-fill);
  -webkit-backdrop-filter: var(--glass-blur);
  backdrop-filter: var(--glass-blur);
  border: 1px solid var(--glass-edge);
  box-shadow: var(--glass-shadow);
  border-radius: 24px;
  padding: 28px 24px;
  display: flex;
  flex-direction: column;
}

.stat-num {
  font-family: var(--font-display);
  font-size: clamp(44px, 5vw, 64px);
  line-height: 1;
  letter-spacing: -0.02em;
  margin-bottom: 14px;
}

.stat p {
  font-size: 15px;
  line-height: 1.45;
  color: var(--color-slate);
  margin: 0;
}

.stat-source {
  margin-top: auto;
  padding-top: 16px;
  font-size: 12.5px;
  font-style: italic;
  color: var(--color-smoke);
}

@media (max-width: 960px) {
  .stat-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .stat-grid.stat-grid-3 {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 560px) {
  .stat-grid {
    grid-template-columns: 1fr;
  }
}

/* ---- consultancy ("More Than Lead Gen") ---- */

.consult-panel {
  background: var(--glass-fill);
  -webkit-backdrop-filter: var(--glass-blur);
  backdrop-filter: var(--glass-blur);
  border: 1px solid var(--glass-edge);
  box-shadow: var(--glass-shadow);
  border-radius: 28px;
  padding: 48px;
  display: grid;
  grid-template-columns: 1fr 1.25fr;
  gap: 48px;
  align-items: center;
}

.consult-intro h2 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(36px, 5vw, 60px);
  line-height: 0.95;
  letter-spacing: -0.02em;
  margin: 0 0 20px;
}

.consult-intro p {
  font-size: 17px;
  line-height: 1.5;
  color: var(--color-slate);
  margin: 0 0 28px;
}

.consult-examples h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 20px;
  margin: 0 0 16px;
}

.consult-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.consult-list li {
  font-size: 15px;
  line-height: 1.45;
  color: var(--color-slate);
  padding: 12px 16px;
  background: var(--glass-fill-soft);
  border: 1px solid rgba(255, 255, 255, 0.6);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.8);
  border-radius: 12px;
}

.consult-list strong {
  color: var(--color-carbon-black);
}

.consult-steps {
  list-style: none;
  padding: 0;
  margin: 24px 0 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}

.consult-steps li {
  display: flex;
  gap: 14px;
  align-items: flex-start;
  padding: 20px;
  border-radius: 20px;
  background: linear-gradient(145deg, rgba(255, 255, 255, 0.42), rgba(255, 255, 255, 0.16));
  -webkit-backdrop-filter: var(--glass-blur);
  backdrop-filter: var(--glass-blur);
  border: 1px solid var(--glass-edge);
  box-shadow: var(--glass-shadow);
}

.consult-steps li > span {
  flex: none;
  width: 30px;
  height: 30px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 14px;
  color: var(--color-paper-white);
  background: linear-gradient(180deg, #34353a 0%, #0c0c0e 55%, #000 100%);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.22);
}

.consult-steps h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 17px;
  margin: 3px 0 6px;
}

.consult-steps p {
  font-size: 14.5px;
  line-height: 1.45;
  color: var(--color-slate);
  margin: 0;
}

@media (max-width: 960px) {
  .consult-panel {
    grid-template-columns: 1fr;
    padding: 32px 24px;
    gap: 32px;
  }

  .consult-steps {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 560px) {
  .consult-steps {
    grid-template-columns: 1fr;
  }
}

@media (min-width: 961px) {
  .consult-intro h2 {
    font-size: clamp(34px, 3.8vw, 52px);
    white-space: nowrap;
  }
}

/* ---- hand-sketched illustrations (sketches.js) ---- */

.sketch svg { display: block; width: 100%; height: auto; overflow: visible; }
.sk-line { fill: none; stroke: #141414; stroke-width: 2.8; stroke-linecap: round; stroke-linejoin: round; }
.sk-dash { fill: none; stroke: #141414; stroke-width: 2.6; stroke-linecap: round; stroke-dasharray: 1 9; }
.sk-fill { fill: #f7f7f5; }
.sk-shade { filter: url(#sk-grain); }

/* draw-in when scrolled into view */
.sketch .sk-line { stroke-dasharray: 1; stroke-dashoffset: 1; transition: stroke-dashoffset 1.6s cubic-bezier(.45,.05,.3,1); }
.sketch .sk-fill, .sketch .sk-core, .sketch .sk-shade, .sketch .sk-dash { opacity: 0; transition: opacity .7s ease .9s; }
.sketch.is-drawn .sk-line { stroke-dashoffset: 0; }
.sketch.is-drawn .sk-fill, .sketch.is-drawn .sk-core, .sketch.is-drawn .sk-shade, .sketch.is-drawn .sk-dash { opacity: 1; }
.sketch.is-drawn svg { animation: sk-float 6s ease-in-out 2s infinite; }
@keyframes sk-float { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-6px); } }

@media (prefers-reduced-motion: reduce) {
  .sketch .sk-line { stroke-dashoffset: 0; transition: none; }
  .sketch .sk-fill, .sketch .sk-core, .sketch .sk-shade, .sketch .sk-dash { opacity: 1; transition: none; }
  .sketch.is-drawn svg { animation: none; }
}

.statement .wrap { display: flex; align-items: center; gap: 48px; }
.statement p { flex: 1; }
.statement { position: relative; z-index: 1; }
.sketch-statement { flex: none; width: 400px; margin: -10px 20px -300px 0; align-self: flex-start; pointer-events: none; }

.section-head.has-sketch { position: relative; }
.sketch-head { position: absolute; right: 0; top: 50%; transform: translateY(-62%); width: 250px; pointer-events: none; }

.sketch-faq { width: 280px; margin-top: 36px; }

.sketch-cta { width: 170px; margin: -24px auto 12px; }

.hero-split { display: flex; align-items: center; justify-content: space-between; gap: 48px; }
.sketch-hero { flex: none; width: 420px; margin-right: 140px; transform: translateY(80px); pointer-events: none; }

/* hero: paper plane landing on the calendar */
.hero-visual { position: relative; padding-top: 80px; }
.sketch-cal-plane { position: absolute; z-index: 3; pointer-events: none; width: 520px; left: -20px; top: -102px; }
@media (max-width: 900px) { .hero-visual { padding-top: 80px; } .sketch-cal-plane { width: 440px; left: 0; top: -60px; } }
@media (max-width: 480px) { .hero-visual { padding-top: 56px; } .sketch-cal-plane { width: 330px; left: -4px; top: -66px; } }

.time-panel { display: flex; align-items: center; gap: 56px; }
.time-copy { flex: 1; max-width: 640px; }
.time-copy h2 { font-family: var(--font-sans); font-weight: 700; font-size: clamp(28px, 4vw, 40px); line-height: 1.1; letter-spacing: -0.02em; margin: 0 0 20px; }
.time-copy p { font-family: var(--font-sans); font-size: 17px; line-height: 1.55; color: var(--color-slate); margin: 0 0 14px; }
.sketch-time { flex: none; width: 240px; margin-right: 40px; }

@media (max-width: 960px) {
  .sketch-head { display: none; }
  .sketch-statement { width: 220px; margin: 0; align-self: center; }
  .sketch-hero { width: 260px; margin-right: 0; transform: translateY(40px); }
}
@media (max-width: 700px) {
  .statement .wrap { flex-direction: column; align-items: flex-start; gap: 8px; }
  .sketch-statement { width: 150px; margin: 8px 0 0 auto; }
  .sketch-faq { display: none; }
  .sketch-cta { width: 130px; }
  .time-panel { flex-direction: column; align-items: flex-start; gap: 16px; }
  .sketch-time { width: 150px; margin: 0 auto; }
  .hero-split { flex-direction: column; align-items: flex-start; gap: 16px; }
  .sketch-hero { width: 180px; margin: 0 auto; transform: none; }
}

/* ---- proof strip (founder track record) ---- */

.proof-strip {
  padding: 0 0 24px;
}

.proof-strip .stat-grid {
  margin-bottom: 14px;
}

.proof-note {
  font-size: 14px;
  color: var(--color-slate);
  margin: 0 0 0 4px;
}

.proof-note a {
  color: var(--color-carbon-black);
  text-decoration: underline;
  text-underline-offset: 3px;
  margin-left: 6px;
}

@media (max-width: 560px) {
  .proof-strip .stat-grid {
    grid-template-columns: repeat(2, 1fr);
    gap: 10px;
  }

  .proof-strip .stat {
    padding: 20px 16px;
  }

  .proof-strip .stat-num {
    font-size: 38px;
    margin-bottom: 10px;
  }

  .proof-strip .stat p {
    font-size: 13.5px;
  }
}

/* mobile menu: the dropdown sits inside the frosted header, where a nested
   backdrop-filter can't blur the page, so give it a near-solid glass fill */
@media (max-width: 760px) {
  .nav-pill.open {
    background: linear-gradient(180deg, #fbfcfd, #eef0f3);
    border: 1px solid rgba(255, 255, 255, 0.9);
    box-shadow: 0 18px 40px -12px rgba(18, 24, 38, 0.35);
    z-index: 60;
  }

  .nav-pill.open a {
    color: var(--color-carbon-black);
    font-weight: 600;
  }
}

.nowrap {
  white-space: nowrap;
}

/* mobile menu open: the page disperses so only the menu links show */
@media (max-width: 760px) {
  main,
  #site-footer {
    transition: opacity 0.3s ease, transform 0.3s ease, filter 0.3s ease, visibility 0s linear 0s;
  }

  body.nav-open {
    overflow: hidden;
  }

  body.nav-open main,
  body.nav-open #site-footer,
  body.nav-open .bkc-fab {
    opacity: 0;
    transform: translateY(16px) scale(0.98);
    filter: blur(8px);
    visibility: hidden;
    pointer-events: none;
    transition: opacity 0.3s ease, transform 0.3s ease, filter 0.3s ease, visibility 0s linear 0.3s;
  }

  .nav-pill.open {
    gap: 6px;
    padding: 12px;
    animation: nav-drop 0.25s ease;
  }

  .nav-pill.open a {
    font-size: 18px;
    padding: 14px 16px;
  }
}

@keyframes nav-drop {
  from { opacity: 0; transform: translateY(-8px); }
  to { opacity: 1; transform: none; }
}

@media (prefers-reduced-motion: reduce) {
  main, #site-footer, .nav-pill.open {
    transition: none !important;
    animation: none !important;
  }
}